Product copywriting is not about using jargon or buzzwords to impress. It's about communicating with your users in a way that is clear, relatable, and easy to understand. Here are some key principles to ensure your product copy "speaks human":

1. Know Your Audience: Understand who you're talking to. What are their pain points, interests, and language preferences? Tailor your message accordingly.

1. Clarity Over Creativity: While creativity is important, clarity should never be sacrificed. Avoid vague or ambiguous language that may confuse users.

1. Use Conversational Tone: Write as if you're speaking to a friend. Avoid overly formal or corporate language that can create distance between you and your users.

1. Be Concise: Get straight to the point. Users appreciate brevity—long-winded explanations can lead to frustration and disengagement.

1. Empathize with Users: Put yourself in their shoes. Address their needs, answer their questions, and solve their problems in a straightforward manner.

1. Test and Iterate: Gather feedback from real users to see if your copy resonates. Don't hesitate to revise based on their input.

By applying these principles, you can create product copy that not only informs but also connects with users on a human level. Remember, the goal is to make your users feel understood and valued—not confused or overwhelmed.